Description
This book contains a set of practical tools and methods of Behavioral Science, artfully applied to the real world of business and industry. A veritable handbook (and oft-used university textbook) for leaders and coaches on applying Behavioral Science in their daily work, it shows how to transform anyone’s performance to do their best. Simple models, how-to examples, client success stories, testimonials, and methods for transforming cultures are all based on nearly a century of research.
