As Creative Director, Erick applies his authenticity and passion to bringing MyNextSeason’s ProjectYou to life, fostering clarity of vision and mission while enhancing the online experience for students and advisors. He works closely with the ProjectYou team to connect the “what” and “why” to purpose and action, creating an impactful and tailored experience at all levels of engagement. Always adapting to incorporate new best practices, he enjoys supporting emerging professionals in developing the skills and confidence they need to tap into their potential and excel at their calling.
Along with MyNextSeason, Erick has partnered with numerous corporate, sports, and not-for-profit organizations as a freelance Creative Director and Brand Strategist, including the NFL, Jordan Brand, Ally Bank, Live Nation, and Four Seasons Hotels & Resorts. He applies expertise across the entire spectrum of brand strategy from inception to execution, helping identify and reach target audiences with dynamic presentation and meaningful connections.
Erick earned a degree in advertising and public relations from Liberty University and lives with his wife and son in the Charlotte area. He continues to hone his photography skills as a hobby and hopes to pass on his love of the Bucs, Yankees, and Knicks to his new son.